Six months ago @bixelboys printed 50 jerseys with the intention to treat them differently than just another t-shirt. The idea was simple, a shirt that was earned, not bought. Across the chest reads our motto, #FREELIFE; a term loose in definition but strong in conviction that, to them, which stands for ‘Being yourself no-matter what.’ They began by giving it to people they respected, giving them to DJ peers like Skrillex, Dillon Francis, Martin Garrix, and larger than life characters like Lil’ Jon and tastemakers across the US. The ensuing demand from fans was humbling, and while they could have turned a profit by selling them they knew the shirts’ value wasn’t a monetary currency but a social currency.
Instead, they held a draft, asking those who wanted a jersey to describe what ‘Living Free meant to them’, what they got back was astonishing. Hundreds and hundreds of submissions from aspiring musicians, firefighters, the formerly paralyzed and chemotherapy patients all identified under our #FREELIFE mantra.
Of the hundreds of applicants we selected ten, awarded them a jersey, and shared their heroic stories with their fans.
Now they’ve reached the final chapter of this campai finally going to make these jerseys available for purchase, however 100% of the proceeds will be given to Camp Kesem, a student run non-profit organization that raises money to send children whose parents have been affected by cancer to a free week of summer camp. For those who have wanted this jersey, and wanted to represent what it stands for, this is their chance; and we hope through this campaign we’ve been able to spread a culture of positivity and serve those who deserve it.
Jersey’s will only be on sale for 3 weeks and will not be sold ever again.